International Conferences and Exhibitions

For every show cycle, dedicated marketing strategy was created to market the shows. This included the creation and management of yearly, monthly and weekly marketing plans, market penetration plans, partnerships, media placements, among others. A large part of this marketing strategy was also to recommend and finalize the distribution of the marketing budget for each show among each marketing channel.

All social media platforms of each of the five shows were handled. During off-peak season, weekly organic posts were written and posted, with visuals, and during peak seasons, agencies were managed to handle daily paid campaigns. Their content was checked and edited for accuracy and to ensure the messages aligned with business goals.

During peak show seasons, media placements were done in suitable trade publications and ad space was purchased at preferential, discounted rates in leading newspapers per target country, leading websites, radio stations and so on.

Partnerships are key to the success of events. Various strategic partnership agreements were fine-tuned and signed with media agencies, industry research agencies, influencers, and so forth.

The overarching multi-channel digital campaigns strategy was created and implemented after management approval, with collaboration with hired agencies that were responsible for setting up and optimizing the campaigns in the back-end. Data analytics received in regular reports provided by agencies was examined to highlight areas of improvement, track budget spend, and suggest ideas to optimise campaigns.

A range of different business reports were written and designed, including sales decks, post-show reports, MDR reports, and industry outlook reports.

Extensive market research was carried out to gain insights into industry trends and intelligence that would shape marketing strategy, guide decisions, enhance customer experiences, and improve overall marketing performance.