Clean Rebel
Clean Rebel is a newly launched beauty brand dedicated to clean, sustainable, and ethical practices. The brand offers a curated range of beauty products that are free from harmful chemicals, cruelty-free, and environmentally conscious. With a mission to empower individuals to make mindful choices for their skin, health, and the planet, Clean Rebel prioritizes quality and performance without compromise.
Work completed
Marketing Management
During the startup phase of Clean Rebel, the business owner sought expert branding services to refine and establish the brand’s identity. This involved crafting the initial visual elements, including icons and graphics, to align with the desired brand perception. The client provided a brief outlining the brand’s core values, target audience, and product offerings. Based on this information, and strategy conversations with the owner, a comprehensive branding proposal was developed, which not only defined the aesthetic aspects of the brand—such as its logo, color palette, and typography—but also ensured consistency in the overall tone and messaging to effectively communicate its identity across all platforms.
Content
The branding proposal included in-depth sections, including:
– Brand philosophy
– Brand colour palette
– Tone of voice
– Typography
– Icons
– Custom illustrations
– Others
Design and production
SKM Marketing proposed a clean, simple, and elegant design philosophy to resonate effectively with the brand’s target audience. The branding strategy was meticulously crafted to align with these principles and a comprehensive branding proposal document was designed.
